Comments on: Atlanta: Branding & Web Stupidity http://www.friday.com/bbum/2005/11/15/atlanta-branding-web-stupidity/ ...so google can organize my head. Thu, 20 Nov 2008 10:11:27 +0000 http://wordpress.org/?v=2.6.3 By: Mike Waters http://www.friday.com/bbum/2005/11/15/atlanta-branding-web-stupidity/#comment-469 Mike Waters Sat, 31 Dec 2005 15:35:42 +0000 http://www.friday.com/bbum/?p=546#comment-469 I know much has already been made about the new Atlanta branding campaign, but I feel compelled to enter my two cents, albeit several months after the initiative has gotten underway. I can't believe such a dull, drab logo emerged from this multi-million dollar endeavor. First, the swirl looks like a hurricane - and after 2005, how many people want to be reminded of anything closely resembling a hurricane? The font type the letters spelling Atlanta looks like nothing more than a hip hop club name, and using nothing but red couldn't be more dull and lifeless. I am embarrassed that yet another attempt to show ourselves to the world has fallen short. And the slogan - "every day is an opening day" ? What are we? A city of plays? A city of baseball teams? Just what is opening day? This is a good example of Las Vegas' slogan being very apropos - "what happens here, stays here". Lord, I hope that this slogan, it's horrible logo and the idiots behind them stay right here and the world never finds out!! Mike Waters I know much has already been made about the new Atlanta branding campaign, but I feel compelled to enter my two cents, albeit several months after the initiative has gotten underway.

I can’t believe such a dull, drab logo emerged from this multi-million dollar endeavor. First, the swirl looks like a hurricane - and after 2005, how many people want to be reminded of anything closely resembling a hurricane? The font type the letters spelling Atlanta looks like nothing more than a hip hop club name, and using nothing but red couldn’t be more dull and lifeless.

I am embarrassed that yet another attempt to show ourselves to the world has fallen short. And the slogan - “every day is an opening day” ? What are we? A city of plays? A city of baseball teams? Just what is opening day? This is a good example of Las Vegas’ slogan being very apropos - “what happens here, stays here”. Lord, I hope that this slogan, it’s horrible logo and the idiots behind them stay right here and the world never finds out!!

Mike Waters

]]> By: RD http://www.friday.com/bbum/2005/11/15/atlanta-branding-web-stupidity/#comment-242 RD Wed, 16 Nov 2005 01:38:36 +0000 http://www.friday.com/bbum/?p=546#comment-242 Is it getting that much attention nationally? Oh lord. I don't think this was an act of desperation, as much as one of those "Good Ideas" created by a business development group with more money than sense. I've heard bad rumblings about the city (and county, since Atlanta is basically Fulton County) government, but never experienced much of it personally because I live outside the Perimeter (what they call the beltway around here). Is it getting that much attention nationally? Oh lord.

I don’t think this was an act of desperation, as much as one of those “Good Ideas” created by a business development group with more money than sense. I’ve heard bad rumblings about the city (and county, since Atlanta is basically Fulton County) government, but never experienced much of it personally because I live outside the Perimeter (what they call the beltway around here).

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