Atlanta: Branding & Web Stupidity
Tuesday, November 15th, 2005First, let me just say that I happen to really like Atlanta. I have visited the city a few times and enjoyed every minute of it and am looking forward to returning.
Ok, now, with that out of the way.
What the hell is up with the utter crap new theme song that Atlanta tax payers paid for? You will eventually be able to download it from BrandAtlanta.com. Yup, there is an Atlanta brand. They seemed to have broken their store implementation. It assumes that cookies are disabled on first visit and claims you have to have cookies enabled “for security reasons”. Huh? (To their credit, the company that built the site is extremely responsive — I received a personal response to my bug report within an hour of sending the initial message).
In short, it is a throwaway hip-hop track with bad vocals. No melody. Nothing to remember. Generic enough that they managed to produce a symphonic and a blues version to reach a larger audience. I like good hip hop. This is not good hip hop.
Where the music makes you drop to your knees
Yeah. If I were a citizen of ATL, I’d be dropping to my knees in despair of the notion that people are going to associate Atlanta with this craptastic music.
Sounds like an act of desperation. Honestly, I have no idea of the state of Atlanta’s economy. I think Flint, Michigan tried something similar after the car companies fled town. Didn’t go so well.
Silly. I can’t stand it when the bloody marketeers take something good and try to water it down to make it “more appealing” to a “broader market”. Same reason it is nearly impossible to find a jalapeño with any spice on the East coast.





