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	<title>Comments on: Why the World Cup will never matter in the United States</title>
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	<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/</link>
	<description>...so google can index my head.</description>
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		<title>By: bbum</title>
		<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/comment-page-1/#comment-9534</link>
		<dc:creator>bbum</dc:creator>
		<pubDate>Fri, 30 Jun 2006 15:19:06 +0000</pubDate>
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		<description>Well, the argument came from someone who was a leading marketeer prior to his partial retirement....   Thinking it through, I happen to agree with it, but it was sourced from someone far more clued into sports marketing than me.

In any case, soccer -- as it is called -- is immensely popular as a youth sport in the United States.  In my home town right in the middle of the midwest -- Friday Night Lights kinda place -- there were more children playing soccer than either little league or youth football.    There were enough kids interested in high school soccer that my city had several &quot;traveling teams&quot; of high school students playing soccer independently of school that would travel around and play other hich school teams.

I completely agree that the decline of &quot;pick up games&quot; in the United States is disturbing, but -- ten or more years ago -- pick-up games were quite common everywhere in the country, even in the big cities.   Games of all types.</description>
		<content:encoded><![CDATA[<p>Well, the argument came from someone who was a leading marketeer prior to his partial retirement&#8230;.   Thinking it through, I happen to agree with it, but it was sourced from someone far more clued into sports marketing than me.</p>
<p>In any case, soccer &#8212; as it is called &#8212; is immensely popular as a youth sport in the United States.  In my home town right in the middle of the midwest &#8212; Friday Night Lights kinda place &#8212; there were more children playing soccer than either little league or youth football.    There were enough kids interested in high school soccer that my city had several &#8220;traveling teams&#8221; of high school students playing soccer independently of school that would travel around and play other hich school teams.</p>
<p>I completely agree that the decline of &#8220;pick up games&#8221; in the United States is disturbing, but &#8212; ten or more years ago &#8212; pick-up games were quite common everywhere in the country, even in the big cities.   Games of all types.</p>
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		<title>By: Reimer</title>
		<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/comment-page-1/#comment-9531</link>
		<dc:creator>Reimer</dc:creator>
		<pubDate>Fri, 30 Jun 2006 14:29:34 +0000</pubDate>
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		<description>I heard this marketing argument a lot, but frankly I do not buy it quite.
Comparing Soccer games to Baseball and American Football is a bit like comparing apples and oranges. A better comparision from a marketability standpoint would be Basketball and Ice Hockey. where we have even faster team sports with lots of action in a given time frame.

I believe that popularity has more to do what you are growing up with. In Germany there a tons of grass spaces in each neighborhood, with or without goal posts, where kids just get together and kick the ball around. No extra gear besides a ball required: drop your jackets on the ground as goal posts and off you go.

Once a game gains a certain level of overall popularity other factors will kick in as social status of players and aspirations of kids to become players etc... 

This will make it harder for other sports to gain wide acceptance as we see in the States with soccer.</description>
		<content:encoded><![CDATA[<p>I heard this marketing argument a lot, but frankly I do not buy it quite.<br />
Comparing Soccer games to Baseball and American Football is a bit like comparing apples and oranges. A better comparision from a marketability standpoint would be Basketball and Ice Hockey. where we have even faster team sports with lots of action in a given time frame.</p>
<p>I believe that popularity has more to do what you are growing up with. In Germany there a tons of grass spaces in each neighborhood, with or without goal posts, where kids just get together and kick the ball around. No extra gear besides a ball required: drop your jackets on the ground as goal posts and off you go.</p>
<p>Once a game gains a certain level of overall popularity other factors will kick in as social status of players and aspirations of kids to become players etc&#8230; </p>
<p>This will make it harder for other sports to gain wide acceptance as we see in the States with soccer.</p>
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		<title>By: Stephen Mackenzie</title>
		<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/comment-page-1/#comment-9443</link>
		<dc:creator>Stephen Mackenzie</dc:creator>
		<pubDate>Thu, 29 Jun 2006 15:12:29 +0000</pubDate>
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		<description>Actually, football is very commercial. There&#039;s kit sponsorship and touchline advertising. Recently, clubs have taken to installing annoying LED displays that show animated adverts during the game. And in the UK at least, there&#039;s a lot of of football related advertising on TV.

There&#039;s substantial revenue for TV rights as will. In the UK Sky and the BBC between them paid about more than a billion pounds for three years of English Premiership football coverage.

So possibly it&#039;s more of a cultural thing. I wonder if football isn&#039;t so popular in the US because it&#039;s such a fluid, variable game, compared to US-centric sports? Personally, I find baseball, American football and the like rather dull and one-dimensional to watch. I guess it&#039;s a matter of what you grow up with.</description>
		<content:encoded><![CDATA[<p>Actually, football is very commercial. There&#8217;s kit sponsorship and touchline advertising. Recently, clubs have taken to installing annoying LED displays that show animated adverts during the game. And in the UK at least, there&#8217;s a lot of of football related advertising on TV.</p>
<p>There&#8217;s substantial revenue for TV rights as will. In the UK Sky and the BBC between them paid about more than a billion pounds for three years of English Premiership football coverage.</p>
<p>So possibly it&#8217;s more of a cultural thing. I wonder if football isn&#8217;t so popular in the US because it&#8217;s such a fluid, variable game, compared to US-centric sports? Personally, I find baseball, American football and the like rather dull and one-dimensional to watch. I guess it&#8217;s a matter of what you grow up with.</p>
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		<title>By: Adrian</title>
		<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/comment-page-1/#comment-9418</link>
		<dc:creator>Adrian</dc:creator>
		<pubDate>Thu, 29 Jun 2006 12:26:24 +0000</pubDate>
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		<description>I&#039;m from Nuremberg, that&#039;s one of the cities in the south of Germany where the World Cup games are held. Soccer never really caught my attention because I found it very boring. You could watch a game for 60 minutes and the ball wouldn&#039;t even get close to the goal. So your regular baseball game is a lot more entertaining than a soccer match. I guess that says it all.

But when everyone around you is in World Cup fever you&#039;re kind of get drawn in. We have our neighbors invited for Friday to watch the Argentina vs. Germany game. For me the highlight is going to be the barbecue ;-)

With HDTV you could use some of the extra resolution to display commercials while the game is running. Or you could use all those little breaks after fouls and goals to show one ad and then cut back to the game. I guess if somebody wanted to exploit soccer for commercial purposes there would be ways. But I guess the American public would have to show a little more interest first.</description>
		<content:encoded><![CDATA[<p>I&#8217;m from Nuremberg, that&#8217;s one of the cities in the south of Germany where the World Cup games are held. Soccer never really caught my attention because I found it very boring. You could watch a game for 60 minutes and the ball wouldn&#8217;t even get close to the goal. So your regular baseball game is a lot more entertaining than a soccer match. I guess that says it all.</p>
<p>But when everyone around you is in World Cup fever you&#8217;re kind of get drawn in. We have our neighbors invited for Friday to watch the Argentina vs. Germany game. For me the highlight is going to be the barbecue <img src='http://www.friday.com/bbum/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>With HDTV you could use some of the extra resolution to display commercials while the game is running. Or you could use all those little breaks after fouls and goals to show one ad and then cut back to the game. I guess if somebody wanted to exploit soccer for commercial purposes there would be ways. But I guess the American public would have to show a little more interest first.</p>
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		<title>By: ssp</title>
		<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/comment-page-1/#comment-9397</link>
		<dc:creator>ssp</dc:creator>
		<pubDate>Thu, 29 Jun 2006 08:47:54 +0000</pubDate>
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		<description>Hm, being on the side of the world that is currently dominated by the FIFA world cup™® (apparently you have to call it that way because of all the marketing...) the impression people have here is that audiences in the US just don&#039;t care / know anything about football. Of course it&#039;s hard to get people enthusiastic for the world cup when they hardly know the rules and never follow local leagues or play themselves.

As far as marketing is concerned, football is quite big around here. Of course players are fully draped in ads and so are the sides of the stadium. TV audiences are big enough to make all the beer, car and other companies queue to buy ads and (at least in Germany) football is a main selling point for pay TV (which isn&#039;t big here at all and probably wouldn&#039;t have grown at all if it weren&#039;t for football). So I am sure loads of marketing dribble can be placed in over and around football without problems, even if it is less convenient than in other sports. 

In addition, football seems to be &#039;national sport&#039; in many countries. Just not in the U.S. for some reason. (This seems to have happened long ago. Why?) So I suppose it&#039;d be hard to change people&#039;s interests (fanatism, culture, ...) to go with a completely different sport. 

The standard explanation I have heard about people in the U.S. not liking football is that culturally in the U.S. people prefer things to be objectively justified and will rather go for a game like American football that has numerous breaks and lots of rules if that&#039;s what is needed to make things &#039;fair&#039;. In (proper ;) football, people keep talking about beautiful and long moves. They&#039;ll curse the referee if he gets things wrong, but they&#039;re prepared to accept that he can make those decisions.

That&#039;s just what I&#039;ve heard people say. I don&#039;t really care for any variant of football myself. But the topic is very hard to avoid here these days.

Yesterday was the first day without football in weeks! And today is &#039;free&#039; again.</description>
		<content:encoded><![CDATA[<p>Hm, being on the side of the world that is currently dominated by the FIFA world cup™® (apparently you have to call it that way because of all the marketing&#8230;) the impression people have here is that audiences in the US just don&#8217;t care / know anything about football. Of course it&#8217;s hard to get people enthusiastic for the world cup when they hardly know the rules and never follow local leagues or play themselves.</p>
<p>As far as marketing is concerned, football is quite big around here. Of course players are fully draped in ads and so are the sides of the stadium. TV audiences are big enough to make all the beer, car and other companies queue to buy ads and (at least in Germany) football is a main selling point for pay TV (which isn&#8217;t big here at all and probably wouldn&#8217;t have grown at all if it weren&#8217;t for football). So I am sure loads of marketing dribble can be placed in over and around football without problems, even if it is less convenient than in other sports. </p>
<p>In addition, football seems to be &#8216;national sport&#8217; in many countries. Just not in the U.S. for some reason. (This seems to have happened long ago. Why?) So I suppose it&#8217;d be hard to change people&#8217;s interests (fanatism, culture, &#8230;) to go with a completely different sport. </p>
<p>The standard explanation I have heard about people in the U.S. not liking football is that culturally in the U.S. people prefer things to be objectively justified and will rather go for a game like American football that has numerous breaks and lots of rules if that&#8217;s what is needed to make things &#8216;fair&#8217;. In (proper <img src='http://www.friday.com/bbum/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  football, people keep talking about beautiful and long moves. They&#8217;ll curse the referee if he gets things wrong, but they&#8217;re prepared to accept that he can make those decisions.</p>
<p>That&#8217;s just what I&#8217;ve heard people say. I don&#8217;t really care for any variant of football myself. But the topic is very hard to avoid here these days.</p>
<p>Yesterday was the first day without football in weeks! And today is &#8216;free&#8217; again.</p>
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		<title>By: bbum</title>
		<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/comment-page-1/#comment-9375</link>
		<dc:creator>bbum</dc:creator>
		<pubDate>Thu, 29 Jun 2006 05:33:32 +0000</pubDate>
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		<description>Interesting observation and one I can largely agree with.  However, it wouldn&#039;t really matter if it were working class, middle class, or upper class -- hell, Horse racing is big in the US and it is upper class -- without a change to the structure of play to enable marketing opportunities, football [soccer] just isn&#039;t going to matter as a professional sport in the United States.</description>
		<content:encoded><![CDATA[<p>Interesting observation and one I can largely agree with.  However, it wouldn&#8217;t really matter if it were working class, middle class, or upper class &#8212; hell, Horse racing is big in the US and it is upper class &#8212; without a change to the structure of play to enable marketing opportunities, football [soccer] just isn&#8217;t going to matter as a professional sport in the United States.</p>
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		<title>By: Don</title>
		<link>http://www.friday.com/bbum/2006/06/28/why-the-world-cup-will-never-matter-in-the-united-states/comment-page-1/#comment-9374</link>
		<dc:creator>Don</dc:creator>
		<pubDate>Thu, 29 Jun 2006 05:24:14 +0000</pubDate>
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		<description>There&#039;s another reason, although it&#039;s rarely discussed because discussions of class are tricky in the U.S.: In the rest of the world, soccer/football is a working class sport. In the U.S., it is a middle- and upper-class sport. For a lot of the world&#039;s players being a good football player is a way out of poverty or the favelas or a dead end job, and I think this gives those players a motivation lacking in American players, almost all of whom are middle-class kids who play in NCAA schools. The same is true for cycling, which is a working class sport in Europe and a middle-class one here. It is worth noting that the two most successful American cyclists, LeMond and Armstrong, entered the European peloton straight out of high school, skipping the college education common to most American cyclists.</description>
		<content:encoded><![CDATA[<p>There&#8217;s another reason, although it&#8217;s rarely discussed because discussions of class are tricky in the U.S.: In the rest of the world, soccer/football is a working class sport. In the U.S., it is a middle- and upper-class sport. For a lot of the world&#8217;s players being a good football player is a way out of poverty or the favelas or a dead end job, and I think this gives those players a motivation lacking in American players, almost all of whom are middle-class kids who play in NCAA schools. The same is true for cycling, which is a working class sport in Europe and a middle-class one here. It is worth noting that the two most successful American cyclists, LeMond and Armstrong, entered the European peloton straight out of high school, skipping the college education common to most American cyclists.</p>
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