Comments on: Disney’s Fast Play (Or Marketing of a Flipped Bit) http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/ ...so google can index my head. Wed, 08 Feb 2012 15:29:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bill http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/comment-page-1/#comment-193223 Bill Fri, 19 Feb 2010 23:33:49 +0000 http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/#comment-193223 My wife points out this is a feature - the entertainment lasts longer as our kids happily watch the previews. My wife points out this is a feature – the entertainment lasts longer as our kids happily watch the previews.

]]> By: James Kew http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/comment-page-1/#comment-193222 James Kew Fri, 19 Feb 2010 20:19:59 +0000 http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/#comment-193222 <blockquote>Related marketing hype, which USB speed is faster: High Speed or Full Speed? </blockquote> To be fair, that's more a case of USB-IF painting themselves into a nomenclature corner than of marketing hype. The USB 1.0 spec defined only Full-Speed and Low-Speed USB (12Mbps and 1.5Mbps) modes; thus sticking them with the question of what to call the 480Mbps mode added in USB 2.0. Still ongoing, of course; USB 3.0 adds Super-Speed.

Related marketing hype, which USB speed is faster: High Speed or Full Speed?

To be fair, that’s more a case of USB-IF painting themselves into a nomenclature corner than of marketing hype. The USB 1.0 spec defined only Full-Speed and Low-Speed USB (12Mbps and 1.5Mbps) modes; thus sticking them with the question of what to call the 480Mbps mode added in USB 2.0.

Still ongoing, of course; USB 3.0 adds Super-Speed.

]]> By: Dad http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/comment-page-1/#comment-17732 Dad Sat, 26 Aug 2006 00:34:03 +0000 http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/#comment-17732 and that is y i only watch Roy Rogers DVD's, oh, and yes, KILL BILL 1 & 2 of course. and that is y i only watch Roy Rogers DVD’s, oh, and yes, KILL BILL 1 & 2 of course.

]]> By: Cameron Hayne http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/comment-page-1/#comment-17448 Cameron Hayne Thu, 24 Aug 2006 21:18:29 +0000 http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/#comment-17448 Rob Griffiths posted about this same issue back in March: http://www.robservatory.com/archives/2006/03/22/how-to-not-fast-play-a-disney-dvd/ Rob Griffiths posted about this same issue back in March:
http://www.robservatory.com/archives/2006/03/22/how-to-not-fast-play-a-disney-dvd/

]]> By: Manton Reece http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/comment-page-1/#comment-17396 Manton Reece Thu, 24 Aug 2006 15:06:33 +0000 http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/#comment-17396 I agree that it's mostly a lame marketing gimmick. I think the idea behind Fast Play is that you can insert the DVD and it will start playing through the previews and then start the movie without you having to touch the remote control. Maybe "Auto Play" would have been a better name. Essentially they took a possibly useful feature and corrupted it. Being an old Laserdisc fan, I was hoping DVDs would take the same approach of zero previews, just real content, but that hope died pretty quickly. Every once in a while you might still find a DVD that puts the previews underneath a menu item where they belong. I agree that it’s mostly a lame marketing gimmick. I think the idea behind Fast Play is that you can insert the DVD and it will start playing through the previews and then start the movie without you having to touch the remote control. Maybe “Auto Play” would have been a better name. Essentially they took a possibly useful feature and corrupted it.

Being an old Laserdisc fan, I was hoping DVDs would take the same approach of zero previews, just real content, but that hope died pretty quickly. Every once in a while you might still find a DVD that puts the previews underneath a menu item where they belong.

]]> By: Lee Phillips http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/comment-page-1/#comment-17390 Lee Phillips Thu, 24 Aug 2006 13:58:42 +0000 http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/#comment-17390 Often the "next chapter" button works, and is much less annoying than "track forward": you can get past the advertising in a few seconds. Often the “next chapter” button works, and is much less annoying than “track forward”: you can get past the advertising in a few seconds.

]]> By: Dan Grassi http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/comment-page-1/#comment-17384 Dan Grassi Thu, 24 Aug 2006 11:47:55 +0000 http://www.friday.com/bbum/2006/08/23/disneys-fast-play-or-making-money-off-marketing-a-single-bits-change/#comment-17384 Related marketing hype, which USB speed is faster: High Speed or Full Speed? According to these people ship's captains should be saying "Fast Speed ahead", not "Full Speed ahead" in the movies when being pursuing the enemy in combat. Related marketing hype, which USB speed is faster: High Speed or Full Speed? According to these people ship’s captains should be saying “Fast Speed ahead”, not “Full Speed ahead” in the movies when being pursuing the enemy in combat.

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