I was whipping through my NetNewsWire feeds and saw that Dell is selling some kind of all-in-one, entertainment oriented, luggable. Curiosity piqued, I clicked through.
OK — wow — that’s ugly. And I’m trying to figure out where they would stuff 8 speakers into that box, much more how they would do so and get anything resembling decent sound.
So. I wonder how it compares to a similarly configured 20″ iMac Core 2 Duo?
No problem. I’ll just click the “buy” but… Uh, no. There is no “Buy” button. There is a “Customize it” button. That must be it. No, wait, that pops up some kind of “home / business / government” selector. OK. “Home”.
Huh? Now the original window has been sent to some generic store entry. No indication of where I should go to find what I was just looking for. Even if I remembered the model name / number (the x2920asd A or whatever), there is no clue as to what I might click. Desktop? Laptop? No idea.
I’m now a confused potential customer. I’m outta here. Maybe I’ll go to the Dell Retail Store (that has no inventory??!?!!) and have a Dell Professional show me how to use the Dell Web site. Clearly, professional training is required.
Actually, I’m back at the iMac page. Want to buy one? No problem — 4 separate purchase channels are presented at the top-right of the content area.
How obvious can this be? How can Dell, a company that built its fortune on direct sales, justify focusing so much energy on impeding the online purchase process?
Update: Actually, it is even worse than I could have imagined. This 20″ monstrosity from Dell is sold as a notebook. It has no battery. And it appears to have a separate keyboard/mouse (I can’t entirely tell).
That’s right. Dell has reinvented the luggable! They call it a “desknote”.
In any case, if you want to find it in their store, click “notebook” on this page and then either “view all notebooks” or click on “more than $1,000″ or click on ‘20.1″‘ screen or “over 7 lbs”.
Yup… that’s how you get to Dell’s “desknote” entertainment machine.
Update #2: Yeah. The title was stupid and obvious. Changed. Changed back. Already used, but not that much. Sort of. Now it is really long. Whatever. I need coffee. And longer sentences. What is wrong with ‘weblog-o-mat’? And, no, I don’t have one-click anything configured.