Will it Blend? Best Use of Technology In Marketing.

The folks at Blendtec have done a great job of embracing technology in their marketing. By now, everyone must have seen the Will It Blend? siteand videos.

Brilliant marketing campaign. The reaction is typically “Whoah. That’s hilarious. No, that is an awesome blender. I need one”. I’d bet some of those are even getting past the $400 price tag and actually buying one.

But it gets better. Blendtec now has a weblog named “Will it Blog?”. Of course, the weblog includes an RSS feed. Better yet, there is an RSS feed for nothing but new videos.

Subscribed. And I might just have to make me some cochicken.



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