Wired’s 100 Ways to Save Apple, 10 years later.

Ten years ago, Wired published an issue of their silly ‘zine that claimed Apple was pretty much dead and listed 100 ways to save the company.

It was hilarious then– full of leadership-by-armchair-comittee style suggestions– and even funnier now. Wired has long been a sort of Mad Magazine of technology and this particular article is one of the funnier demonstrations. There are a couple of good points on the list and — as a friend pointed out — good leadership is about choosing the handful of right ideas.

I lost all respect for Wired — canceled my subscription, even — when they did their “The Web Is Dead, Push Is Here” issue. It was clear that the writer(s) either had no clue at all or where pandering to investors. Given that Wired Ventures had dumped VC into various companies pushing Push technologies, I still suspect the latter.

Thanks to FSJ for posting the article link and cover picture. I still have a copy in my files somewhere. The one issue I kept. It is an effective reminder that doing the expected is often the wrong answer.

This entry was posted on Thursday, September 13th, 2007 at 10:28 am and is filed under Apple, Humor, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.